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APHA National Annual Meeting program

APHA National Annual Meeting program

Maybe as a joke on the new guy, Mike Denker volunteered Ray (the new president of the Chesapeake Chapter of the American Printing History Association) to print the program for APHA’s annual meeting held in January 2011 in New York City.

There are always ideas floating around Lead Graffiti that would be interesting to try and a project such as this provides a great forum for giving them a try. We wanted to do something different (we think our ideas of how we can use letterpress are often different from the normal letterpress you see around) for this particular group who are committed to the history of printing, so we designed the piece to include two of those ideas.

The first came to mind with our Boxcards. We print their backgrounds in opaque silver ink on packaged-goods boxes to let the printing on the package show through as the type. We though it might be interesting to handroll the paper beforehand and then overprint the silver to essentially trap the type the same way.

eph-apha-2011-program-roll.jpg

Above you can see a sample of Jill’s handrolling using three 3-inch brayers. We decided we needed to seal off the paper under the silver to try and keep the edges of the handrolled areas from showing, so this image is after we had printed two runs of transparent white. Because we had just done the handrolling and the ink was wet the color was coming off and contaminating the transparent white giving it that orange cast. This didn’t matter as we were going to be immediately overprinting with the opaque silver anyway. If you look hard you can see a hint of the type to come.

Below is the outcome after double printing the silver. In case you are wondering, Jill wanted to have some white show through in the type. When she was handrolling and completely covered the type area she thought the color looked too mechanical and she wanted there to be a sense of the handmade which we like in our work.

eph-apha-2011-program-silv.jpg

The second thing we wanted to try was printing right to the edge of the deckle-edged paper. That took a little extra packing as the very edge of the deckle is much thinner than the paper itself. We also had to use a sheet under every print as the ink printed off the edge and would print onto the tympan which would likely offset onto the back of the following print. This part worked great and added a nice touch to the piece as the edge had a nice knife-like quality and was quite stiff with the two layers of ink.

When we stacked the programs to be picked up by those attending the meeting, we put them in four separate stacks so everyone would see that the pieces were different. When we were thanked for our effort at the meeting they even asked for an explanation as to how it was printed. Several people confided in us that they had taken a couple extra for library collections or to show students. Hmmm. We like it.

You might compare it to this sample of handrolling for Columbia University that was finished the same week.

Kalmar Nyckel crew training class keepsakes

VC Family Album pages

VC Family Album pages