Porter Garnett was the director of the fine press printing program at the Carnegie Institute of Technology back in the 1920s and 30s. At Lead Graffiti we own an iron hand press that he purchased to print The Frick Collection Catalog. A lot more to be said about our Albion.
Anyway, one of the mission statements written by Garnett was as follows. Not at all a bad strategy
DECALOGUE FOR CRAFTSMEN
by Porter Garnett of the Laboratory Press
- Thou shalt not imitate.
- Thou shalt not cater.
- Thou shalt not seek effectiveness for its own sake
- Thou shalt not seek novelty for its own sake.
- Thou shalt not employ expedients.
- Thou shalt not exploit thyself nor suffer thyself to be exploited by others.
- Thou shalt not concern thyself with the opinions of any but the sensitive and the informed.
- Thou shalt not give to anyone the thing he wants, unless for thyself the thing that he wants is right.
- Thou shalt not compromise with popular taste or with fashion nor with machinery nor with the desire of gain.
- Thou shalt not be satisfied — ever.