TYPE TALKS. And listening to your type is a key component of this quote-driven broadside. Choose a theme. Choose an attentive sound bite. Choose a typeface. Then show you've been listening through the way you style your type.
For a special treat, sit at the keyboard of our Intertype and cast your name and the name of your quote's author in hot metal for inclusion in your broadside. With everyone's letters lined up in the press, you'll print 2 copies as mementos of your day and proof of your powers of observation.
IN THE FIRST EXAMPLE QUOTE below, the student first runs out of Ps, and then Gs, and then Hs. Running out of letters (called being "out of sorts") causes a forced turn toward a different solution. To put something in place of the missing letters, he inserts various arrows to hint which letters are missing. And it becomes a much more interesting typographic solution than if he had had all of the necessary letters.
THE SECOND EXAMPLE QUOTE below uses variable spacing and radically different typefaces to draw attention to contrasting typographic thoughts. It's a visual representation of shouts vs. whispers.
Click below to see a short film of the lock-up process for the Quotable Broadside image at the top of this page.
THIS TYPOGRAPHICALLY-FOCUSED INGENUITY helps you get a little outside your daily comfort zone by using creative muscles you didn't know you had. One substantial change is simply getting your hands on dimensional letters to physically assemble the words of your quote. Making those words work in an interesting and memorable way, despite any accidental twists, is another shift in the zone.
We like including our Intertype C4 linecaster to give participants some hands-on with "hot" type, an experience that is hard to find as more of this old equipment drops out of use.
This is truly a Rube Goldberg machine : imagine typing with lots of clicking and clacking on an unusual keyboard, brass mats (miniature moulds) clinking into place, activating the elevator, catching your breath as a sharp snap plunges molten type-metal into the moulds, followed by a small shiny slab of raised letters dropping out the front into a metal tray, ready for printing.