Save the date a la Ground Hog Day

The groom was the designer for this piece. Our contribution was the idea for a memorable save-the-date.

The groom, a friend of ours, came to the studio in about December to talk about doing his wedding invitation. We asked when the wedding was. He said May 6. We said, "That's cutting things a little close." He said, "No. In 18 months."


After a few minutes we came up with what we felt was a pretty original idea, and we love it when we come up with original ideas.

Send out a dozen save-the-date cards, one a month, for a year.

You'll spend some mailing money, but by the time the wedding rolls around the attendees are going to be ready to party.

We couldn't talk them into 12, but they did 4.

IDEA : Find interesting things that happened on the dates that somehow connects to the notion it is a wedding.

May 6, 1889 : The Eiffel Tower officially opened to the public at the Universal Exposition in Paris. The tower served as the entrance arch to the fair, which celebrated the 100th anniversary of the storming of the Bastille, an event traditionally symbolizing the beginning of the French Revolution. The tower was constructed of puddle iron, a form of purified wrought iron, and was designed by Gustave Eiffel.

May 6, 1915 : Babe Ruth of the Boston Red Sox hits his first major league home run. In the third inning at the Polo Grounds, the 20-year-old Ruth hit his first home run off the first pitch from Yankee right-hander Jack Warhop. George Herman Ruth ended his career with 714 home runs, 2,873 hits and 2,217 RBI’s.

May 6, 1938 : Dorothy officially landed in the Land of Oz. The death certificate of the Wicked Witch of the East was signed by W.W. Barister, M.D. who wrote, “I hereby certify that I attended deceased from May 6th to May 6th, 1938” at 12:30pm. The date also marks the death of L. Frank Baum, the author of the original Wizard of Oz who died in 1919.

May 6, 1965 : In their Clearwater, Florida, hotel room Mick Jagger and Keith Richards created the opening guitar riff of “Satisfaction” following Richards’ purchase of a Gibson fuzz-box earlier that day. “Satisfaction” gave the Rolling Stones their first number one hit in the United States and remained on the Billboard Hot 100 chart for 14 weeks. In 2004, Rolling Stone magazine placed “Satisfaction” in the second spot on its list of the 500 greatest songs of all time.

Seriously. Have you ever seen a better save the date for any occasion?

Next invitation : Leonard Baskin dinner