Rebecca Johnson Melvin and daughter, Lucie, worked with us. We even went to her place to watch the live TV feed and have breakfast. Picking the moment for the poster's focus was easy.
American Tyler Farrar of the American Team Garmin - Cervélo crossed the finish line first. Tyler is real fast, but in the past two Tour de France races he had not been able to win a stage, until today. When we got to the studio, we put on the iPod and started things off with Bruce Springsteen's "Born in the U.S.A." to get us in the mood.
So, the design was Farrar crossing the finish line, a kind of flag element with one of our newly made wood type borders, and the colors seemed inevitable. We had also been wanting to include some of our hand-rolling so combining that with a blind debossed field of stars and blue seemed like an appropriate idea.
After crossing the finish line, Farrar held up his hands to form a "W" with his fingers and thumbs in tribute to Wouter Weylandt, a friend who was killed in the Giro d'Italia in May of this year. We figured out we could represent Tyler's tribute with a pair of fists printed in silver.
Early in the stage, there was a nice incident when Anthony Charteau of Team Europcar tore out of the peloton, got a lead of about 60 seconds, and then pulled over to the side of the road to greet and kiss his family. It was a wonderfully human touch to the race. We thought this might be the moment for the poster, but the finish topped it. We did put that red heart along the right side to celebrate the hugs and kisses.
Also, if you ever watch the tour, there is a Poseidon kind of guy with long white hair carrying a trident spear. He was there today, so we put that trident in there for him. We had made a pair of brackets when we were making some of our recent new wood type. We think we are going to put it in every poster when we see him running alongside the race.
We still haven't gotten control of our excitement for these posters. This time we printed 4 runs (one was a hand-rolled color) and bled ink off three edges. We are printing on precut paper, so bleeding, especially off a deckle-edge, poses certain technical problems.
Special thanks to Rebecca for helping us out and to Lucie for that amazing idea of using the fists to make that "W." I don't think we were ever going to think of that one.
On Stage 4 we are working by ourselves. It will be interesting to see what we come up with when no one else is contributing.
The people we are watching maintained the same times relative to each other as the peloton finished as a group.