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Lead Graffiti sponsored a competition on Facebook for some ideas for Boxcards made from the packaging from 50 cases of Yuengling beer. We ended up with three that we really liked the most, so we awarded three prizes in no particular order. We ended up printing about 120 of each of the three cards.

Each winner got two boxes of cards with their text and a box containing the cards from the other two winners.

Lab results

  • first time speaking to Facebook friends so expectations were none
  • we like collaborating (Tour de Lead Graffiti, afternoon diversions) and this did connect with some new people
  • nice to know people are out there who read your words and then will actively contribute (we'll do this again)

The winners.

yuengling-cards-(3)-1000w.jpg

TASTES GREAT LESS LANDFILLING - Nina Ardery

BEER. THE OTHER WHITE MEAT - Christiana Del Vecchio

LOOK WHAT SOMEONE ALMOST THREW OUT - Ed Kauffman

Got an idea of a competition we could run online, let us know. Maybe you'll win something just for suggesting a good idea.

May the Fourth be with you

Steve Jobs | 2/24/1955 - 10/5/2011

Steve Jobs | 2/24/1955 - 10/5/2011