DO YOU TEACH TYPOGRAPHY? Here is a suggested project you should give twice: first during the first week of the semester, and a second time during the last week. In a non-letterpress environment, the assignment would be done on a computer using InDesign so the student can flow text.
PROJECT: Create a well-designed single page.
Avoid hyphens and rivers as much as possible
Line breaks should react to and support the text
Utilize a variety of type sizes, including headline/title, initial cap, necessary descriptive and main text, writing and design credits to produce a visually coherent page
Avoid noticeable tracking or kerning extremes
Use of fleurons and typographic decoration is encouraged
The final piece should demonstrate the student's skill level with the craft of typography and layout
Consider the piece as it might be used for an award or mission statement, or give it a historical document quality. A knowledgeable designer with a critical eye should see evidence of several typographic design decisions made, rather than default-mode choices made by the computer.
Where this idea was born
Porter Garnett founded Laboratory Press at the Carnegie Institute of Technology in 1922 as the first fine-press educational program in the U.S.
Under the guidance of Garnett, students produced projects (termed "projets" by Garnett) using hand composition with metal type to demonstrate their skills and decision-making processes in the craft of typography. About 190 of these projets were produced. At the top is one of the nicest examples we've seen, which we bought from eBay ($35) to go with our Albion No. 8112, also from The Laboratory Press.
Specimen No. 39, produced by Charles Wesley Prew and approved for printing in January 13, 1927. Sheet measures 9" x 14".
Above the projet is cropped to show more detail. Note the use of small caps, ligatures, and border art. Pay special attention to the number of design issues this student had to contend with :
Note the length of the first two lines and then the next 2, all filling the line measure. In the second 2, there is a comma that doesn’t have room for the space following it.
The tight spacing between the initial cap E and IGHT
The complete lack of rivers. The closest it comes is in the last four lines.
Only three hyphenated words (each 9, 10, and 11 characters in length)
The way Fates (a capitalized word) hits at the start of the last line
The handset decorative pieces are used to create a "tailpiece."
Getting the last few lines to pick up the angle of the tailpiece ideally, and to fill the last line
Simply stunning and representative of persistence, craftsmanship, and an astute eye for detail.
Here is another projet we also found on eBay.
Specimen No. 78, set by Harry H. Wisner in Goudy Newstyle, is a bit more open, but with a wonderful, calligraphic "Y" that contrasts beautifully with the headline's stiletto serifs. The credits say the initial cap is calligraphy by Wisner, but it is printed via letterpress. The subtle rounded curve to the type at the bottom reflects the curves of the cap Y and is simpler, but no less skillful, in design to the previous projet.