We like to do broadsides, and often the text is simply something we find that’s interesting. This quote is from a favorite movie, “Serenity”. As creative people who work in 2026 using a technology from the 1400s, this quote connected to history and science fiction jumped out of the movie. We recommend a Prime scavenger hunt to find the quote.

We subscribe to a rule we call “S.O.I.” that defines most of the conceptually creative work we do. “S” for “surprising.” The work should actively grab for attention. “O” for “original.” It should attempt to avoid being similar to the work of others. “I” for “inevitable.” This is the hard one in that once someone has seen it and is approached by a similiar problem to solve, can’t avoid wanting to to solve it the same way.

Recently, we’ve begun printing on paper we call an “ink pulls,” technically a sheet of paper pulled through our cylinder press while the rollers are engaged and covered with ink thinned with solvent forming a random layer of textures. It allows for a randomness, when overlayed by the type, an effect we often like, combining elements whose interaction is quite uncontrollable.

The typography for the piece is a font that was designed at Lead Graffiti The merger of the typography, and you need to imagine the effect spread over a dozen ink pull textures, colors, and tonal densities with the ink pull