We wanted to find a way to connect to the people who were following us on Facebook. We proposed a competition to write the text on the cards with the top 3 getting their cards printed along with receiving 24 of the cards.

Project stepping stones

A greeting card project we've loved doing for a decade we call "Boxcards."

We were trying to figure out a way to more directly connect with people who followed us on Facebook.
A friend who likes Yuengling gave us FIFTY case cartons from Yuengling beer

We began using packaging goods boxes for notecards by using large type text and printing the background in opaque silver ink. This allows the original printing on the boxes to show through as the type. Quite startling surface when you consider it is just one ink run.

It is the ultimate in recycling. Often we use the existing folds for the cards.

The winners and a sample. We always use Impact as the typeface. You need something bold to let some of the color from the carton show through well enough to read them. The positioning of the image in relation to the type is "whatever happens happens."

Here is a photo of us trimming out the board for the blank cards.

The drying rack. We were printing a number of other Boxcards at the same time so you see some non-Yuengling packinging mixed in.